LAIBA Beverages works with the best mixologists and bartenders in the world, so after operating for a few years they decided to release a special edition highlighting one of their world-class partners. The first edition, intended to be the first of many, centred on Maxim Schulte, one of the world's top bartenders having been the head bartender at American Bar at the Savoy whilst it was the No.2 ranked bar in the world. I designed the packaging, labels, and assorted materials for this edition in collaboration with our creative director. This was the first project I undertook as the sole designer from conception to production and my first project to go to market.
